African and Commonwealth Games champion Ese Brume has been named the brand ambassador for Amstel Malta Ultra.
The new campaign for the malt beverage, dubbed “Choose your Way to Live,” is featured in a TV advertisement that also stars Dakore Egbuson-Akande, a longtime brand ambassador for Amstel Malta Ultra, and freshly signed brand ambassador Brume.
Both actors in the commercial emphasize the value of having options and what it means to choose one’s lifestyle while emphasizing Amstel Malta Ultra as the ideal beverage for a wellness journey.
Introducing the TV commercial, which played for the first time at the event, Portfolio Manager, Non-Alcoholic Brands NB Plc, Elohor Olumide-Awe, said, “The Choose Your Way To Live campaign is about celebrating the luxury of choice and finding a drink that works for you and your healthy lifestyle. For us at Amstel Malta Ultra, we aim to empower our consumers to be able to live a balanced and active lifestyle, without the need to compromise on taste or quality of their favourite malt drink and we couldn’t have found a better ambassador that embodies these qualities and we are truly excited to go this journey with Ese Brume.”
Speaking on being the new face of Amstel, Brume stated, “I am super excited to join the Amstel family and kicking off with Choose Your Way To Live campaign, which truly resonates with me. As an athlete it is important that I find a healthy balance between staying fit and making choices that complement my lifestyle.”